As noted by Marks (2017), the “No Music, No Life” outlook of Tower Records, an international retail music chain, launched its brand into almost 200 locations and, at its peak in the late 1990s, yielded annual sales topping one billion dollars. In 2006, however, Tower Records filed for bankruptcy. The following discussion explores two of the external forces contributing to this demise, emphasizing the fact that deterioration sometimes occurs because of factors beyond the control of the organization. Concluding remarks focus on the relevance of the identified forces. Marks (2017) detailed the origin story of Tower Records and explained that it was the brainchild of Russell Solomon who opened the first location in Sacramento, California in 1960. While it started as a record retailer, it eventually grew to include posters, plants, books, DVDs, games, toys, and accessories. Stores popped up across the globe to respond to its increase in demand and, in addition to becoming a place to purch